The poster is made up of a photograph with overlying texts, a border and a logo. It has been made digitally, likely by students from the University of California, seeing as their logo is on the poster. The Text is white, All caps, to be read easily from a distance on the mostly black background of the photograph. The first, largest, and most outstanding test is in the top right corner, up against the border, and reads, ‘CAUSES OF RAPE: SMILING…FLIRTING…BARE SKIN RAPISTS’. At the bottom of the poster, inside the poster, in smaller font there is written, “CAL CONSENT CAMPAIGN” and bellow this, in thinner font, “HALLOWEEN 2013”. To the left of these in the ASUC logo, this is also in white and depicts a bear, and smaller font, which says “OFFICE OF THE PRESIDENT”.
The photograph in the background depicts a large, grey-white brick building in the corner, surrounded by trees, at night. In the centre is a woman with her back turned to the camera. She has shoulder length brown hair, which is covering her neck and ears in the image, and a pale/white skin tone. She is wearing a backwards, children’s’ plastic red fireman’s hat and a what appears to be a black sleeveless tube dress, leaving her arms and shoulder blades area uncovered. She could also be wearing a sleeveless black shirt and black pants, but it is unclear, due to the lighting and text obscuring any possible end of the shirt. The photo has a fuzzy quality, and looks as though it was taken by a camera phone.
The photograph used gives the impression of being taken on a camera phone at a party or some other event during Halloween, as Halloween is mentioned on the poster, and woman depicted is wearing a costume of sorts. She is likely a University student, and on a University campus, as the poster was made by and for university students. I believe this image was used because the woman is revealing her shoulders, which helps to cement the message being portrayed; that rape is not caused by any amount of flirting or bare skin. Using this image gives an example of a situation that may be unfairly manipulated into supporting a rapist. The clean, white text and border are used to make the poster seem well put together and clean, and help to convey the message easily.
The poster is made to show that rape crimes are the fault of no one but the offender. This poster is targeted at the people in society that believe rape crimes are at the fault of the victim for provoking lust in their attacker by flirting or being scantily dressed.